Order Fulfillment Guru can split and route orders post-purchase. Why does that matter? It transforms how you handle post-purchase upsells, social commerce, order cancellation windows, and Shopify Flow.
Post-Purchase Upsells (Preventing Split Shipments)
Problem:
Many modern ecommerce stores offer post-purchase upsells. However, Shopify order routing happens at checkout. As a result, any post-purchase items are not included in the routing logic. This leads to delayed fulfillments, multiple shipments, and frustrated customers.
Why Routing Timing Matters:
Order Fulfillment Guru's routing rules allows orders to be routed after a delay window, thus processing the entire order correctly.
TikTok Shop and Instagram Purchases
Problem:
TikTok and Instagram (Meta) have built-in payment authorization windows before an order is fully authorized and cleared for fulfillment in Shopify. The authorization windows are put in place primarily to accommodate customer remorse and fraud checks. This can conflict with Shopify order routing rules since they run at checkout.
Why Routing Timing Matters:
Order Fulfillment Guru's routing rules can be configured to run after the payment is fully paid, thus providing more accurate fulfillments.
Grace Periods for Order Modifications & Cancellations
Problem:
Many ecommerce stores offer a "grace period" when customers can cancel or edit their order. Shopify calculates order routing at checkout, which can lead to premature fulfillment. If the customer modifies or cancels the order 30 minutes later, you can face a logistical nightmare trying to halt the shipment with a supplier.
Why Routing Timing Matters:
Order Fulfillment Guru allows you to set a routing delay (e.g. wait for 30 minutes), creating a safe automation buffer. If an order is modified during the grace period, your supplier sees the most up-to-date changes, including new order line items and cancelled items.
Work Seamlessly with Shopify Flow
Problem:
Since Shopify order routing is processed at checkout, order modifications due to Shopify Flow are not reflected. This can lead to incorrect shipments, duplicate shipments, and frustrated customers.
Why Routing Timing Matters:
Order Fulfillment Guru allows you to set a routing delay (e.g., wait for 5 minutes) creating a buffer for Shopify Flow to run. This way, any changes made by Shopify Flow will be reflected when the order is routed.